La industria Automotriz está cambiando rápidamente. Las marcas enfrentan una competencia cada vez más feroz con nuevas armadoras, complejidad por la fragmentación de medios, presión por desarrollar vehículos amigables con el medio ambiente y nuevas soluciones móviles. La investigación tradicional falla en capturar las nuevas demandas de los consumidores.

En TNS estamos constantemente desarrollando servicios innovadores para ayudar a nuestros clientes a crecer en este ambiente cambiante y cada vez más complejo.

Con más de 50 años de experiencia, TNS es el líder global en información e insights de la industria automotriz. Tenemos más de 400 consultores dedicados alrededor del mundo para proveer de una dirección estratégica, desarrollar nuevos productos, llegar a nuevos mercados e iluminar el camino al crecimiento a través de todo el proceso de relacionamiento con la marca.

En México y Latinoamérica, somos la agencia de investigación con mayor experiencia en Clínicas de Autos. Hemos trabajado en conjunto con el cliente para el desarrollo de estrategias en el lanzamiento de nuevos vehículos.

  • The route to market in the automotive industry is no longer simple: competition amongst car manufacturers has intensified whilst the rise of digital and social media has dramatically transformed the car-buying process.

    In order to succeed and grow your business in this highly competitive environment, you need a fine-grained understanding of the multitude of factors that influence the consumer’s choice.

    TAPPS from TNS is a powerful new approach designed to help you successfully navigate today’s complex route to market. Unlike traditional studies, which collect consumer information retrospectively, TAPPS is the first interactive, online study to track the same consumers in real time across all touchpoints, both online and offline.

    By measuring the actual sequence of events taking place in the car-buying process over a period of four months, TAPPS provides you with precise recommendations on when and how to reach potential customers throughout their journey to purchase.

    For more information please contact Andy Turton.

     

  • Advertising is one of the most important ways to build and grow a brand. This is especially true in the automotive industry, one of the largest advertising categories, where billions are invested worldwide annually in media spend.

    In this increasingly crowded and complex landscape, you need a precise understanding of the critical success factors to ensure that your campaigns cut through the clutter and provide maximum return on investment.

    BAIT is the only brand & advertising tracking programme dedicated to the car industry in Europe. It measures the true impact of your advertising on your brand / model health indicators (purchase funnel and image), analysing your results in relation to your objectives, investment, competition and market trends.

    Drawing on our long-established expertise in automotive advertising, BAIT helps you develop and implement Marca y Comunicación strategies that really drive engagement with your target audience.

    For more information please contact Anne-Hélène Fradet.

  • Despite their potential as a high-margin revenue stream, automotive aftermarket sales typically lack reliable metrics through which to manage growth. The need for accurate metrics is underscored by the key role that after-sales performance plays in building long-term brand loyalty and driving future vehicle sales.

    CAP is a monitoring tool designed to deliver clear and actionable recommendations for optimising your brand performance in after-sales services. It provides the most up-to-date overview of the vehicle park and after-sales market available in Europe, consistently evaluating KPIs such as brand network retention rates, servicing market share and satisfaction with vehicle services centres.

    Based on an in-depth understanding of consumer behaviour in the area of vehicle use and maintenance, CAP helps you identify the factors driving vehicle servicing choices and consumer loyalty, and pinpoint areas in which growth could be achieved.

    For more information please contact Muriel Goffard.

  • Car Clinics – Impulsa la innovación y el desarrollo

    En TNS realizamos más de 80 clínicas cada año alrededor del mundo.

    Comprendemos a profundidad las necesidades y comportamiento del consumidor con respecto a los nuevos diseños de vehículos. Evaluamos conceptos y optimizamos las características de los productos y su posicionamiento a través del proceso de desarrollo del vehículo.

  • Virtual Car Clinics – Brindamos insights de forma rápida y económica.

    Probamos ideas que están en etapas tempranas de desarrollo a un costo menor, antes de comprometerse a ir en una dirección.

    Logramos adaptar los diseños en respuesta a los primeros insights.

    Tecnología desarrollada en estrecha colaboración con la compañía de investigación Red Dot Square.