Innovación poderosa que lidera el crecimiento

Matrix quita el factor adivinación de la parte más difícil y crucial del proceso de innovación: decidir qué ideas sirven y cuáles son desechadas. A través de Matrix nuestros clientes obtienen un punto de vista completo del mercado, identifican y miden el tamaño incremental de las oportunidades de crecimiento y obtienen un marco de acción.

TNS Innovation & Product Development

A diferencia de enfoques generalizados, Matrix tiene un enfoque adhoc que busca sistemáticamente las oportunidades ocultas para descubrir fuentes de crecimiento. Para cada oportunidad rankeada como "alta" proveemos los factores clave de éxito y una guía precisa de los siguientes pasos en el proceso de desarrollo. Matrix es una herramienta poderosa tanto para renovación como para innovación de productos.

El emplear Matrix al inicio del proceso de innovación ha ayudado a nuestros clientes a mejorar las tasas de éxito de sus lanzamientos seis y media veces por encima de las normas de la industria.

Explora nuestras herramientas para Innovación y Desarrollo

  • Matrix takes the guesswork out of the most crucial and difficult stage of the innovation process: the front end. Through Matrix our clients get a complete view of their target market, identifying and sizing incremental growth opportunities and providing a clear roadmap for action.

    Unlike generalised, ad-hoc approaches to market understanding, Matrix systematically searches the places where opportunities hide to uncover sources of future growth. For each high priority opportunity, we deliver a granular understanding of the key success factors, and a precise guide for next steps in the development process. Matrix is an equally powerful tool for both product renovation and innovation.

    Employing Matrix at the beginning of the innovation process has helped our clients improve success rates up to six and a half times industry norms.

    For more information please contact Chris Holland.

  • Concept screening is one of the most critical stages of the innovation process – a trigger for major investment in R&D, product and packaging and an all-too-frequent source of expensive mistakes.

    Traditional concept screening tends to simply prioritise ideas with the biggest appeal – ideas that are often highly cannibalistic and add little to top-line growth. A fuller understanding of the true, incremental opportunity is vital for guiding investment towards true winning ideas.

    Understanding incrementality is the core principle underpinning Concept eValuate’s individual-based modelling. Data proves that this technique significantly improves the accuracy of in-market growth predictions, even at the early stages of the innovation process. Our extensive early adopter database leverages the perspective of future-oriented consumers to highlight genuinely breakthrough concepts, and our pinpoint diagnostics help both to identify and improve genuinely winning ideas.

    For more information please contact David Soulsby.

  • Product eValuate is a concept-product test which uses robust performance measures to determine how well a product fits with the expectations set by its concept, and importantly, how it can be improved to maximise growth opportunities. As such, it has a vital role to play in ensuring a strong repeat purchasing rate, one of the most critical factors in the long-term success of any new product or service.

    As with all our innovation tools, Product eValuate’s sales forecasting is based on individual modelling, which provides an absolute and incremental assessment of potential. We use our pinpoint analysis to identify the product improvements that will satisfy customers and ensure sustainable long-term growth from launch.

    For more information please contact David Soulsby.