Innovación poderosa que lidera el crecimiento

Los nuevos productos y servicios son esenciales para una empresa exitosa; sin embargo, más del 80% de los nuevos productos fallan. Inclusive algunos lanzamientos exitosos no siempre resultan en crecimiento para la compañía.

TNS Innovation & Product Development

En TNS entendemos el potencial incremental que tiene una idea. La canibalización destruye el valor y es el principal riesgo de las extensiones de línea (la forma más frecuente de lanzamiento de nuevos productos).

Nuestro modelo está enfocado en entender las individualidades e ir más allá de los agregados para ayudar a nuestros clientes a entender el verdadero impacto incremental de un nuevo producto o servicio. También creemos que es esencial quitar el factor "adivinación" del proceso de innovación e identificar y priorizar las oportunidades adecuadas antes de la ideación, para encontrar las ideas que tendrán el mayor potencial de crecimiento y que incrementarán el mercado.

Explora nuestras herramientas para Innovación y Desarrollo

  • Concept screening is one of the most critical stages of the innovation process – a trigger for major investment in R&D, product and packaging and an all-too-frequent source of expensive mistakes.

    Traditional concept screening tends to simply prioritise ideas with the biggest appeal – ideas that are often highly cannibalistic and add little to top-line growth. A fuller understanding of the true, incremental opportunity is vital for guiding investment towards true winning ideas.

    Understanding incrementality is the core principle underpinning Concept eValuate’s individual-based modelling. Data proves that this technique significantly improves the accuracy of in-market growth predictions, even at the early stages of the innovation process. Our extensive early adopter database leverages the perspective of future-oriented consumers to highlight genuinely breakthrough concepts, and our pinpoint diagnostics help both to identify and improve genuinely winning ideas.

    For more information please contact David Soulsby.

  • Product eValuate is a concept-product test which uses robust performance measures to determine how well a product fits with the expectations set by its concept, and importantly, how it can be improved to maximise growth opportunities. As such, it has a vital role to play in ensuring a strong repeat purchasing rate, one of the most critical factors in the long-term success of any new product or service.

    As with all our innovation tools, Product eValuate’s sales forecasting is based on individual modelling, which provides an absolute and incremental assessment of potential. We use our pinpoint analysis to identify the product improvements that will satisfy customers and ensure sustainable long-term growth from launch.

    For more information please contact David Soulsby.